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WhatCounts Further Advances its Leadership Position with the Announcement of a New Vice President of Technology
Seattle, WA (PRWEB) June 28, 2007 -- WhatCounts, Inc., a leader in comprehensive e-communication programs, today welcomes a new vice president of technology. WhatCounts' new senior staff member, Mark Chealander, brings a wealth of industry knowledge and experience to his new position.
Chealander will be responsible for leading the IT and engineering teams and developing the e-Communications Suite road map. The Chealander appointment is one of many strategic steps WhatCounts is taking to improve the customer experience and ultimately reinforce the foundation built over the past 10 years in the email marketing industry.
"Mark is a highly qualified and respected leader," said David Geller, founder and CEO of WhatCounts, Inc. "His experience and vast knowledge of the enterprise software industry will be key to advancing our product line and strengthening our market position."
Chealander's appointment furthers the mission of WhatCounts by bringing together the best possible people to help develop the best platform on the market.
"Businesses are still not fully aware of all the capabilities of email marketing," said Chealander. "Email is no longer just a communications tool. It is a tool for conducting business, not just driving business. This tool requires technology to combat the challenges presented by the ever changing landscape laid out for us by the ISP's. It requires a platform that not only delivers superior functionality and performance, but integrates the vast array of devices for enhancing deliverability, integration, and measurement. WhatCounts' superior enterprise level business application gives marketers a way to elevate their programs, and I hope to build on that strong foundation."
With 20 years of experience ranging from consultant to chief technology officer, Chealander possesses the skills to lead the future development of the e-Communications platform. With knowledge in engineering, research and development, and ASP software applications, Chealander is highly qualified to keep WhatCounts on the leading edge of online communications technology.
About WhatCounts, Inc. WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.
The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcaster?, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.
Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit www.whatcounts.com or call (800) 440-7005.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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